Our Blogs
I’m passionate about exploring the ins and outs of Google Ads and ad optimization strategies to share insights that can make a difference. Helping smaller businesses succeed is something I truly care about, and I love offering practical tips and advice whenever I can. My goal is to provide content that’s both helpful and easy to understand, so businesses of all sizes can see real results.
Read Our Newest Posts!
Google Ads Search Term Strategy
Not sure how to structure your Google Ads search terms? This guide breaks down broad, phrase, exact match & more — in plain, no-fluff language. ...more
Google Ads
August 24, 2025•3 min read
Flip the Question: How Saying No to the Wrong Clients Protects Your Best Opportunities (and Your Ad Budget)
Learn how flipping one question can help you avoid bad-fit clients, protect your time, and spend your ad budget on the right opportunities. ...more
Google Ads
August 17, 2025•2 min read
The Secret to Getting Leads While You Sleep (Without Hustling Harder)
It’s not for lack of effort. You’re already running a successful business. You know your customers, you deliver a great service or product. But between client work, managing a team, and, you know, hav... ...more
Google Ads
August 12, 2025•2 min read
Audience Segmentation for Paid Ads: Smarter Testing, Clearer Results
New Blog Post DIf you’re running Google Ads or Meta Ads and want real results—leads, purchases, booked calls—you need to go beyond broad targeting and start segmenting your audience with purpose. This... ...more
Google Ads
July 27, 2025•4 min read
How to Know If You’re Targeting the Right Audience With Your Ads Google Ads & Social Media Edition
Not sure if you're targeting the right audience with your ads? Learn how to optimize Google & social media ads for conversions and avoid wasted ad spend. ...more
Google Ads
July 20, 2025•5 min read
7 Reasons You Need a Google Ads Audit (That Go Beyond the Basics)
Think your Google Ads are doing fine? You might be wrong. Here's why a Google Ads audit could save you thousands—and unlock more qualified leads. ...more
Google Ads
July 06, 2025•3 min read
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