Our Blogs

I’m passionate about exploring the ins and outs of Google Ads and ad optimization strategies to share insights that can make a difference. Helping smaller businesses succeed is something I truly care about, and I love offering practical tips and advice whenever I can. My goal is to provide content that’s both helpful and easy to understand, so businesses of all sizes can see real results.

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Audience Segmentation for Paid Ads: Smarter Testing, Clearer Results

New Blog Post DIf you’re running Google Ads or Meta Ads and want real results—leads, purchases, booked calls—you need to go beyond broad targeting and start segmenting your audience with purpose. This... ...more

Google Ads

July 27, 2025•4 min read

How to Know If You’re Targeting the Right Audience With Your Ads Google Ads & Social Media Edition

Not sure if you're targeting the right audience with your ads? Learn how to optimize Google & social media ads for conversions and avoid wasted ad spend. ...more

Google Ads

July 20, 2025•5 min read

7 Reasons You Need a Google Ads Audit (That Go Beyond the Basics)

Think your Google Ads are doing fine? You might be wrong. Here's why a Google Ads audit could save you thousands—and unlock more qualified leads. ...more

Google Ads

July 06, 2025•3 min read

Learn how to run your own Google Ads with confidence.

This step-by-step course is built for small business owners who want results—without the overwhelm. ...more

Google Ads

June 01, 2025•2 min read

Scaling Isn’t About Doing More. It’s About Doing Less—Better.

You didn’t start your business to spend your days buried in ad dashboards, second-guessing targeting settings, or wondering why the traffic you paid for isn’t turning into sales. ...more

Google Ads

May 18, 2025•3 min read