Our Blogs

I’m passionate about exploring the ins and outs of Google Ads and ad optimization strategies to share insights that can make a difference. Helping smaller businesses succeed is something I truly care about, and I love offering practical tips and advice whenever I can. My goal is to provide content that’s both helpful and easy to understand, so businesses of all sizes can see real results.

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Learn how to run your own Google Ads with confidence.

This step-by-step course is built for small business owners who want results—without the overwhelm. ...more

Google Ads

June 01, 2025•2 min read

Scaling Isn’t About Doing More. It’s About Doing Less—Better.

You didn’t start your business to spend your days buried in ad dashboards, second-guessing targeting settings, or wondering why the traffic you paid for isn’t turning into sales. ...more

Google Ads

May 18, 2025•3 min read

Tired Of Waisting Money On Google Ads?

Here's what Might Be Going Wrong. ...more

Google Ads

May 11, 2025•2 min read

Google Ads Glossary For Beginners

You don’t need to memorize every term in the dictionary to run great Google Ads—but understanding the basics puts you in control. Whether you're setting up your first campaign or trying to decode a re... ...more

Google Ads

May 05, 2025•3 min read

5 Little-Known Secrets to Using Google Display Retargeting Like a Pro

Want better results from your Google Display retargeting — without wasting ad spend? I'm sharing 5 pro tips I use every day as a paid ads strategist to help businesses stay top-of-mind, boost conversi... ...more

Google Ads

April 27, 2025•4 min read

Google Search Ads Are Changing- Here's What You Need To Know for 2025

Let’s be real—Google Ads ain’t what they used to be. Between rising costs, fewer ad placements, and some very smart AI stepping into the chat, businesses who don’t adjust their strategy now are going ... ...more

Google Ads

April 24, 2025•3 min read