Real examples of how paid ads, tracking, and customer paths work together.
Result snapshot: 13.56 ROAS and 5.78% conversion rate
How we evaluated revenue quality, purchase behavior, and tracking before scaling.
Google Ads · E-commerce · ROAS · Conversion Tracking
Result snapshot: Shifted the conversation from lead volume to lead quality.
How we looked beyond the ad account to understand whether the right buyers were coming through.
Meta Ads · Lead Quality · Landing Page Path · Tracking

Result snapshot: Used early engagement signals to evaluate demo intent.
How we measured whether cold traffic was moving toward meaningful sales conversations.
LinkedIn Ads · Meta Ads · SaaS · Demo Funnel

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