Our Blogs

I’m passionate about exploring the ins and outs of Google Ads and ad optimization strategies to share insights that can make a difference. Helping smaller businesses succeed is something I truly care about, and I love offering practical tips and advice whenever I can. My goal is to provide content that’s both helpful and easy to understand, so businesses of all sizes can see real results.

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What Are Competitive Metrics

Understanding Competitive Metrics in Google Ads Changes Everything ...more

Google Ads

October 14, 2025•4 min read

Google Ads myths and small business

Learn 3 common Google Ads myths that cost small businesses money — and how to fix them with smarter targeting and strategy. ...more

Google Ads

August 31, 2025•3 min read

Google Ads Search Term Strategy

Not sure how to structure your Google Ads search terms? This guide breaks down broad, phrase, exact match & more — in plain, no-fluff language. ...more

Google Ads

August 24, 2025•3 min read

Flip the Question: How Saying No to the Wrong Clients Protects Your Best Opportunities (and Your Ad Budget)

Learn how flipping one question can help you avoid bad-fit clients, protect your time, and spend your ad budget on the right opportunities. ...more

Google Ads

August 17, 2025•2 min read

The Secret to Getting Leads While You Sleep (Without Hustling Harder)

It’s not for lack of effort. You’re already running a successful business. You know your customers, you deliver a great service or product. But between client work, managing a team, and, you know, hav... ...more

Google Ads

August 12, 2025•2 min read

Audience Segmentation for Paid Ads: Smarter Testing, Clearer Results

New Blog Post DIf you’re running Google Ads or Meta Ads and want real results—leads, purchases, booked calls—you need to go beyond broad targeting and start segmenting your audience with purpose. This... ...more

Google Ads

July 27, 2025•4 min read

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