Your ads didn’t “die.” They just hit the next phase.

If your ads start strong and then drop off after a couple months, it’s tempting to blame the platform.

“The algorithm changed.”
“Meta is broken.”
“Google is expensive now.”

But real talk? Most of the time it’s not the algorithm.

It’s one of three predictable things—and once you know which one you’re dealing with, the fix gets way easier.

1) Audience fatigue: same people, same creative → they stop engaging

This is the most common “month 2–3” problem.

Your best audience has already seen your ad… multiple times.
They’re not mad. They’re just bored.

You’ll notice:

• CTR starts sliding

• CPC creeps up

• engagement drops

• results feel “stuck”

The fix: rotate fresh creatives + a new angle.
Not a full rebrand. Just a new way into the same offer:

• new hook

• new first frame

• new visual style

• new pain point emphasis

Same message? They scroll.
Fresh angle? They stop again.

2) The auction changes: competition and costs shift weekly

Even when your creative is solid, the auction is not static.

Competition increases. Seasonality hits. Other advertisers raise bids.
So what worked last month can get more expensive this month—even if nothing is “wrong.”

You’ll notice:

• costs rising across the board

• results fluctuating week to week

• performance improving after small optimizations

The fix: active management (not set-it-and-forget-it).
This is where I watch the signals and adjust quickly:

• what’s driving results vs. wasting spend

• what audiences are saturating

• where placements are underperforming

• what needs more budget vs. less budget

Ads don’t need constant chaos.
They need consistent steering.

3) It’s the offer or landing page: clicks are steady, but conversions drop

This one surprises people because the ad looks fine.

Traffic is coming. People are clicking.
But sales or leads slow down.

That usually means the landing page isn’t matching the promise—or it’s too much work to say yes.

You’ll notice:

• CTR stays steady

• sessions look normal

• conversion rate drops

The fix: tighten the message + CTA on the page.
Some quick wins I look for:

• does the headline match the ad promise word-for-word?

• is the CTA obvious above the fold?

• are you asking for too much too soon?

• is there proof (reviews, results, examples) right where people hesitate?

The ad’s job is to earn the click.
The page’s job is to close the loop.

Quick diagnostic (so you know what to fix first)

If you want a simple way to self-diagnose:

• Lower clicks → Creative fatigue or weak hook

• Higher costs → Auction shifts / efficiency needs tightening

• Fewer sales with steady clicks → Offer or landing page mismatch

You don’t need 10 changes.
You need the right first change.

What to do next (if you want this fixed fast)

If your ads are stalling, you don’t need 12 changes — you need the right first change.

If you want me to diagnose it for you, here’s the easiest next step:

1. Drop a comment with what you’re seeing:
   Higher costs / Lower clicks / Fewer sales (+ Meta or Google)

2. If you’d rather skip the guessing, book a strategy call and I’ll walk you through:

• what’s causing the drop

• what to change first

• what to test next (so you can scale without wasting spend)

➡️ Book a call here: https://book.laurennebel.com/book-with-me-page
(Or email me and I’ll get in touch with you: LNMARKETINGSERVICES@LAURENNEBEL.COM)