Why I’m Creating a Google Ads Course for Small Business Owners (and Why You’ll Love It)

Running Google Ads shouldn’t feel like decoding a foreign language…
But for a lot of small business owners I’ve worked with, that’s exactly what it feels like.

I’ve seen it firsthand — smart, successful entrepreneurs who are amazing at what they do… but the moment they open Google Ads? Cue the overwhelm.

Maybe you’ve felt this too:
You want to run ads, but you’re afraid of wasting money.
You try to set up a campaign, but the dashboard looks like a spaceship.
You need more traffic or sales, but don’t want to shell out $$$ for an agency you don’t fully trust.

I get it.
Because before I became a full-time ads strategist, I was right there too — Googling what “CTR” meant, unsure what I was even looking at, and wondering if paid ads were just for big brands with big budgets.

So I built the course I wish I had back then.

It’s called “Google Ads for Small Business Owners” — and it’s a step-by-step course that teaches you how to run your own Google Search ads without the overwhelm, jargon, or guessing.

This course is built specifically for service providers, ecommerce shops, and local business owners who want to:

• Set up campaigns that actually make sense

• Understand which settings matter (and which ones to ignore)

• Read and improve their results

• Feel empowered, not intimidated, by ads

What’s inside the course?

- Short, bingeable video lessons (about 7 minutes each)
- Real anonymized ad examples
- Printable guides + a setup checklist
- Key metric cheat sheets with benchmarks
- Optional support community if you want feedback and help along the way

Whether you’re brand new to ads or have tried before and felt frustrated — this course is going to walk you through it all, step-by-step.

Why Google Ads, though?

Because Google Ads reach people when they’re actively searching for what you offer.
It’s not about hoping the right person scrolls by your ad — it’s about showing up when someone types in:
👉 “Dog trainer near me”
👉 “Best planner for moms”
👉 “Tax accountant for small business”

High intent = better leads = better results. And it doesn’t have to be scary or complicated.

Launching soon 🎉

If this sounds like something you’ve been needing (or honestly, avoiding ), I’d love to invite you to join the waitlist.
There might even be a bonus for early birds 👀

💛 Comment on any post with “WAITLIST” on Instagram, Facebook, or click here to join the waitlist: https://go.laurennebel.com/googleadswaitlist

Your ads can work for you — and this course will show you how.

Not sure if this is the course for you. Book a call with me and I'll help you decide if its for you!